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Casa De Balneario / Si pagas todo ok

Casa De Balneario / Si pagas todo ok

Regular price $21.00
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2018 / Montevideo
Ink on Paper
Pasted in: Berlin / Barcelona / Montevideo / Buenos Aires 

Gallery quality print
Matte archival paper
250 g/qm (110 lb)

Limited edition: 25 prints

Shipped in sturdy packaging 

"If you pay, everything is good. If you pay, you can just take whatever you want. If you pay you get in, if you pay you can be happy. It's obviously crazy, but capitalism promises us all that. It's a way of life and I question that concept. 

The guy on the poster looks a bit like Barbie's husband, it's a beauty ideal of the 50s and 60s. A man in a suit, with clean haircut and strong chin is an archetype, as we know him from comics and movies. He grins and is very confident of himself and believes firmly in his worldview. He is convinced that the market will manage everything perfectly.

This person lives in a materialistic world - and it's not a particularly sustainable one. An ideal in which people have long believed: it is called the American Dream. And even though zeitgeist and beauty ideals have changed, some of the principles of those years have remained. Still today the myth of eternal growth, of production and consumption, of money and material serves as a guide through life. The free market became an obsession to be protected against all evidence.

But more and more people see the hubris of technology believers and the arrogance and double standards of those who, by pure chance, are born into a world where they can eat more than they can ever digest. I have noticed that many people can relate to this motif. Maybe people share my observation, they know the terrible truth behind this joke. And if we can't do much about it, at least we make fun of it.”

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