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Tony Federico "La Criniera"

Tony Federico "La Criniera"

Regular price $161.00
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Fine Art Print
59,4 x 72,2 cm
Limited edition: 15 prints

Gallery quality print

Hahnemühle Photo Matt Fibre 200 g/qm
Printed, stamped & numbered in Berlin

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About this artwork

Shot on Polaroid i-Type 600 / 5x8
Milano / 2009

“She was waiting for her hair to be done, perfect moment for a behind-the-scenes Polaroid. I remember that she asked me if she could have a picture - but that didn't work. I was in a hurry and only one shot had turned out well. And this one shot was mine - that's how I saw it. As a photographer, I had been given the right and the assignment by the brand to take pictures backstage - and thus of everything and everyone who was there. The models lose all rights to their image by being at the show - that's how it was contracted.

But the question of who owns the images is difficult. Besides the right to one's own image - which the model has - there is the designer. In this case Enrico Coveri, who has rights on his fashion. And there are people who pay for the show and then of course the photographer... It's complicated! On top of that, it's a business where hard elbows come into play! If you're not careful, you'll be ripped off. I felt a bit like a thief that day, because I didn't have enough time and I practically ran away with the picture of this beautiful, unknown lady.

At the beginning of my career, I had a bad experience myself. I already had a camera at that time, but I was still making a living as a driver. I took pictures of three models while driving them around in a limousine. This was practically the first set I shot that was published. However, it is no longer mine because I was naïve and got ripped off. After I had developed the pictures and showed them around, a man approached me and wanted to buy them for 100k Lira. That's about 100€. I was proud and sold on a handshake. The man took all the negatives with him. A few weeks later I discovered the images in Vanity Fair and I learned that the buyer was the magazine's photo editor.

Although on the surface things look glamorous and fun, the fashion industry can be a shark tank. The more naïve you are when you fall into it, the more of you gets eaten.

That's why I can only make an offer at this point today: If you are one of the models featured in my Polaroid series: please get in touch! I will send you a print at my own expense!”


* "Framed option" comes with a premium Nielsen aluminium frame

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