Tony Federico "Renzo Rosso"
Tony Federico "Renzo Rosso"
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Fine Art Print
59,4 x 72,2 cm
Limited edition: 15 prints
Gallery quality print
Hahnemühle Photo Matt Fibre 200 g/qm
Printed, stamped & numbered in Berlin
EU Free Shipping
About this artwork
Shot on Polaroid i-Type 600 / 5x8
Venice / 2010
The T-shirt is from a 2010 campaign, called 'Be Stupid'. In the sense of risk something, be unreasonable and courageous. I liked that at the time, now it seems a bit shallow. The slogan was meant to be provocative, funny. It was a joke by a man who is one of the richest in the industry. And from this position, he could also be relaxed and throw the advice of his PR manager overboard. Because giving permission to a photographer to take a picture in private spaces, without a contract etc, is probably considered 'stupid' among PR managers, maybe.
However, it turned out that his intuition was not wrong. I only published the Polaroid as part of my private collection and did not pass it on to Harper's Bazaar, who would also have liked to have the picture."
* "Framed option" comes with a premium Nielsen aluminium frame




